Joca’s Substack

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TBT: ProductWorld Europe 2025 – the Kick-Off of My Book Tour
Hard to believe it’s already been four weeks!
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Joca Torres
Discovery Misconception #4: Thinking that engineering should focus on delivery
I have been presenting “Discovery Misconceptions” at product conferences and in-company talks to my clients, helping them make product discovery more…
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Joca Torres
What I learned about product culture in six cities, four countries, and dozens of conversations
I’m an introspective person.
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Joca Torres
The Internet Sparked Excitement. AI Sparks Fear. Why?
I remember clearly the early days of the internet in Brazil, back in the mid-1990s.
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Joca Torres
Team structure spreadsheet
Another excerpt from my book.
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Joca Torres
Structural teams
This article is part of my latest book, “Digital Transformation and Product Culture.” It is another excerpt from the chapter on team structure, where we…
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Joca Torres
Digital Transformation and Product Culture Book Tour
Next week I’m heading to Europe for the official book tour of Digital Transformation and Product Culture — now available in English and Spanish!
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Joca Torres
Joca’s Substack
Joca’s Substack
Product Management and Digital Transformation insights from my 30+ years of experience leading product development teams.
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